Tapping into Paris Fashion Week’s Streetstyle SS25

Paris Fashion Week is a living, breathing storm of energy and creativity. In September 2024, I dove into it, capturing streetstyle fashion for Miu Miu, Schiaparelli, Mugler, and Balenciaga.
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Paris Fashion Week
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Streetstyle Photography: Capturing the Wild

Fashion Streetstyle is never about snapping what people wear. I mean, of course - it is, but it’s such a small part of what it is really about. For me, it’s about documenting the real fashion, how it looks like in the wild; about capturing the trends being defined within the pulse of the city; about the creative synergy and important political statements. Well, living in Paris and working as a photographer makes it impossible to miss such an event.


Besides its historical importance in the fashion world, streetstyle photography is quite a challenge. And I loooove challenges. I mean who doesn’t enjoy being getting soaked in Parisian rain while dodging buses to capture the perfect shot ?

And don’t make me mention a mental workout it gives you for your reaction time and stress resilience. Standing in a sea of photographers all snapping the same scene ? You better be joking, right ? 

Miu Miu

Deliver me a beautiful sunny day, show me where to find beautiful fashion show guests and I will be there in a minute with my camera. Miu Miu show was a streetstyle treat, I enjoyed every moment of it.

paris streetstyle photographer
paris streetstyle photographer
On the left: Camila Coelho @camilacoelho for Miu Miu SS25
paris streetstyle photographer
On the left: Pia @piajauncey for Miu Miu SS25
On the right: Molly Chiang @molly_chiang for Miu Miu SS25
paris streetstyle photographer

Mugler

Remember I told you above about soaking wet to the bones, being afraid to be hit by a bus etc ? That was Mugler show. I know, I should have brought a raincoat.

paris streetstyle photographer
On the left: Heart Evangelista before Mugler SS25
On the right: Maria Braz @mariabbraz for Mugler SS25
paris streetstyle photographer
On the left: Jordan Roth before Mugler SS25

Schiaparelli

Atmosphere like no other: crowds assembling on the Place Vendome to witness guests’ approach to style the iconic Schiaparelli pieces. 

paris streetstyle photographer
paris streetstyle photographer
On the right: Caroline Daur @carodaur for Schiaparelli SS25

Balenciaga

A bit of rain and a lot of black outfits. Crossed the road probably for a hundred of times trying to get the shot while being yelled at by traffic regulators. Haha classic.

paris streetstyle photographer
paris streetstyle photographer
paris streetstyle photographer

ABOUT
Sasha Zheinova is fashion and lifestyle photographer based in Paris.
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