Fashion show photography : Jamin Paris AW 24/25 L’ADO

Shooting a fashion show is always a mix of adrenaline, inspiration and pure excitement. Adrenaline comes from everything happening everywhere, all at once. You need to know where the action is and what to focus on to tell the story afterwards. It’s all about lightning-fast decision-making and undeniable stress resistance. 

But there’s also the inspiration. Well, there’s no other place that brings together so much talent - both backstage and in the audience. Being part of that energy keeps my dopamine levels high for days.

JAMIN’s AW 24/25 collection, L’ADO, was no exception. From streetstyle outside the venue to the backstage rush and finally the runway itself, here’s how I captured it all.

Basically, as a photographer following the brief I had three tasks prioritized in the respective order: streetstyle & after-show, backstage, defilé. I will be showcasing these parts in a chronological order.

Streetstyle: Where Fashion Gets Real 

Before the show even starts, fashion begins. Guests arrive dressed in carefully curated looks, blending trends, personal style, and attitude.

Streetstyle photography has undeniably become an extension of runway fashion a looong time ago. The way guests interpret trends, mix high and low fashion, and showcase personal style often influences upcoming collections. 

And let’s be honest, in the social media era the more instagrammable content, the better. In the end of the day, why not please beautiful stylish people with some beautiful shots ? I love capturing those effortless moments when people are just being themselves, looking incredible.

Backstage: the Controlled Chaos

Nothing is more photogenic than a backstage mess. 

Capturing these behind-the-scenes glimpses  adds another layer to the story - it’s not just about the finished looks, but the process and people that bring them to life. These nervous unrepeatable moments literally create history.

Defilé: Capturing the Movement

JAMIN is a young Parisian menswear brand, L’ADO is their third collection. Coming from baroque and theatrical universe, it’s finding its connection to teenage wardrobe and its contemporary codes. 

Despite that covering particularly the defilé wasn’t my main focus for this assignment, I couldn’t resist finding a spot in the crowd to capture the show. I am gonna say nothing about the position I had to shoot in - just know it was painful :)

Seeing garments come to life - the movement, the textures - adds a whole new dimension to the fashion story.

The After-Show Glow

Not only pre-show, but post-show too sets atmosphere and the tone of the event. At JAMIN, the after-show was all about interaction. Attendees spread through the event space, reconnecting, discussing the collection, and, of course, seeking out designer Maurice Jamin for a quick chat.

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That’s a wrap! Thank you for reading this piece. Got questions or just want to chat about fashion photography? Drop me a line at sasha@sashazheinova.com

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