Fashion Photography for Fabrique by AMBALI: Paris Studio and Street

Fabrique by AMBALI is a Paris-based Franco-Japanese brand that blends timeless elegance with contemporary style, focusing on ethical production and refined craftsmanship. For this shoot, we aimed to capture the essence of the brand by combining the controlled, visually clean environment of the studio with the dynamic energy of Paris.

The brand’s approach to fashion — sustainable and effortlessly elegant — resonates deeply with me and my photography style. Natural materials and ethical craftsmanship are something I look for in brands for myself, so collaborating with them felt natural and exciting.

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The choice to shoot both in the studio and outside in Paris is not random but very logical from the perspective of a Paris-based fashion brand. Running a fashion brand today means creating diverse content to connect with your audience. A clean studio lookbook for the website, dynamic street shots that reflect the brand’s identity, and garments in action — these are the essential types of visual content every brand needs.

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Working with Fabrique by AMBALI was an exciting opportunity to showcase the beauty of thoughtful design in both studio and urban settings. I love capturing moments that reflect a brand's essence, and this shoot was a perfect example of that. If you're looking to see your business through a new lens, I’d love to help bring your brand’s vision to life here in Paris: sasha@sashazheinova.com